Which example demonstrates the use of surveillance technologies in retail as part of media practices?

Which example demonstrates the use of surveillance technologies in retail as part of media practices?

• A. Parks Wild West Show
• B. Torres Works are a retail store with surveillance technologies
• C. Holst shooting of films and commercials
• D. Haywoods training show business animals

Answer: (B)

Surveillance technologies in retail as part of media practices involve using cameras, sensors, and data analytics to observe shoppers, collect information, and shape the shopping experience as a form of media-enabled influence. The example describing a retail store equipped with surveillance technologies demonstrates this directly, showing how media tools extend into everyday commerce to monitor behavior, gather data, and potentially guide marketing, layout, or service strategies. The other scenarios center on entertainment production or animal training, not on applying surveillance tech within a retail setting, so they don’t illustrate how surveillance functions as media practice in a store.

Surveillance technologies in retail as part of media practices involve using cameras, sensors, and data analytics to observe shoppers, collect information, and shape the shopping experience as a form of media-enabled influence. The example describing a retail store equipped with surveillance technologies demonstrates this directly, showing how media tools extend into everyday commerce to monitor behavior, gather data, and potentially guide marketing, layout, or service strategies. The other scenarios center on entertainment production or animal training, not on applying surveillance tech within a retail setting, so they don’t illustrate how surveillance functions as media practice in a store.